Consumer Behavior - Blowout Sale! Save up to 72%
Blowout Sale! Up to 72% off on Consumer Behavior at Lit Blogger. Top brands include Greenleaf Book Group Press, HATHERLEIGH, AMACOM, Yale University Press, Brand: AMACOM, Brand: Praeger, O'Reilly Media, Brand: Writers Of The Round Table Press, Tarcherperigee, Stanford University Press, Wiley, Portfolio, Tasora Books, Ideapress Publishing, imusti, HarperTorch, & Oxford University Press. Hurry! Limited time offers. Offers valid only while supplies last.
Value as a Service: Embracing the Coming Disruption
By Greenleaf Book Group Press
You Save: 63%
ean: 9781626343054, isbn: 1626343055,
4.3 out of 5 stars with 85 reviews
Making predictions about the future is always tricky. But there is one prediction that author Rob Bernshteyn is quite confident in making: Across a host of industries, we will move to a model that he calls value as a service. It is already common kno...
Brand Intimacy: A New Paradigm in Marketing
You Save: 36%
ean: 9781578266852, isbn: 1578266858,
4.8 out of 5 stars with 8 reviews
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships ...
Be Your Customer's Hero: Real-World Tips & Techniques for the Service Front Lines
You Save: 72%
ean: 9780814449059, isbn: 0814449050,
4.6 out of 5 stars with 144 reviews
On the front lines of customer service, every day presents new and unexpected challenges-and even the most dedicated employees can be caught unprepared. They need confidence. They need training. They need help. Be Your Customer's Hero answers the ca...
101 Activities for Delivering Knock Your Socks Off Service (Knock Your Socks Off Series)
You Save: 27%
ean: 9780814414446, isbn: 0814414443,
4.7 out of 5 stars with 62 reviews
Today's customers are demanding service that is faster, better, and more personalized than ever before. How can organizations ensure that they are prepared to meet that challenge? The latest addition to the best-selling Knock Your Socks Off Service(...
McDonaldization Revisited: Critical Essays on Consumer Culture
mpn: black & white illustrations, ean: 9780275961046, isbn: 9780275961046,
4.0 out of 5 stars with 131 reviews
An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of McDonaldization, provide richer theoretical discussions of the relationship b...
The Long Tail from SmarterComics
By Brand: Writers Of The Round Table Press
ean: 9781610660068, isbn: 1610660064,
4.1 out of 5 stars with 45 reviews
Based on the The NY Times bestseller and Winner of the Gerald Loeb Award (Best Business Book of the Year), The Long Tail from SmarterComics is the Graphic version of the most important business book since The Tipping Point. Anderson shows how the fut...
The Green Bundle: Pairing the Market with the Planet
By Stanford University Press
You Save: 22%
ean: 9781503606418, isbn: 1503606414,
4.7 out of 5 stars with 88 reviews
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total packag...
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
You Save: 50%
ean: 9780525537274, isbn: 9780525537274,
4.3 out of 5 stars with 143 reviews
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible fo...
Customer Experience Management: How to Design, Integrate, Measure and Lead
You Save: 25%
ean: 9781934690956, isbn: 1934690953,
4.3 out of 5 stars with 88 reviews
"This book is a great example of taking CX theory from the start of CX time to the practical delivery. The book is laid out well and is easy to use as reference point for various parts of CX strategy, with easy call outs of 'Takeaway's' making dec...
Non-Obvious 2018 Edition: How To Predict Trends And Win The Future (Non-Obvious Series)
You Save: 53%
ean: 9781940858425, isbn: 1940858429,
4.4 out of 5 stars with 113 reviews
Wall Street Journal Best Seller Winner: Axiom Silver Medal (Business Theory) Official Selection: Gary’s Book Club at CES Winner: INDIE Book Awards (2018 Best Business Book) Winner: Eric Hoffer Book Award (2018 Business Book of the Year) What secre...
All For One: 10 Strategies for Building Trusted Client Partnerships
You Save: 42%
ean: 9780470380284, isbn: 0470380284,
4.0 out of 5 stars with 113 reviews
Corporate clients are demanding more value from their externaladvisors, and consolidating their business around a smaller numberof firms. These trends are forcing a variety of serviceproviders—from consulting firms to large banks—toconfront a ser...
ean: 9780470994658, isbn: 9780470994658,
4.1 out of 5 stars with 19 reviews
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements...
Copycats and Contrarians: Why We Follow Others... and When We Don't
You Save: 33%
ean: 9780300220223, isbn: 0300220227,
4.5 out of 5 stars with 111 reviews
A multidisciplinary exploration of our human inclination to herd and why our instinct to copy others can be dangerous in today’s interlinked world Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have littl...
Anxiety in Eden: A Kierkegaardian Reading of Paradise Lost
By Oxford University Press
You Save: 54%
ean: 9780195072044, isbn: 0195072049,
4.4 out of 5 stars with 78 reviews
Tanner uses Kierkegaard's thought, particularly his theory of anxiety, to enrich and enliven a bold new reading of Milton's Paradise Lost. He argues that for Milton and Kierkegaard, the path to sin and to salvation lies through anxiety, that both t...