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Consumer Behavior - Blowout Sale! Save up to 72%


Blowout Sale! Up to 72% off on Consumer Behavior at Lit Blogger. Top brands include Greenleaf Book Group Press, HATHERLEIGH, AMACOM, Yale University Press, Brand: AMACOM, Brand: Praeger, O'Reilly Media, Brand: Writers Of The Round Table Press, Tarcherperigee, Stanford University Press, Wiley, Portfolio, Tasora Books, Ideapress Publishing, imusti, HarperTorch, & Oxford University Press. Hurry! Limited time offers. Offers valid only while supplies last.



Value as a Service: Embracing the Coming Disruption
Value as a Service: Embracing the Coming Disruption
By Greenleaf Book Group Press
In Stock
$20.95
$7.78
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ean: 9781626343054, isbn: 1626343055,

4.3 out of 5 stars with 85 reviews
Making predictions about the future is always tricky. But there is one prediction that author Rob Bernshteyn is quite confident in making: Across a host of industries, we will move to a model that he calls value as a service. It is already common kno...


Brand Intimacy: A New Paradigm in Marketing
Brand Intimacy: A New Paradigm in Marketing
By HATHERLEIGH
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$25.00
$16.11
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ean: 9781578266852, isbn: 1578266858,

4.8 out of 5 stars with 8 reviews
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships ...


Be Your Customer's Hero: Real-World Tips & Techniques for the Service Front Lines
Be Your Customer's Hero: Real-World Tips & Techniques for the Service Front Lines
By AMACOM
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$5.05
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ean: 9780814449059, isbn: 0814449050,

4.6 out of 5 stars with 144 reviews
On the front lines of customer service, every day presents new and unexpected challenges-and even the most dedicated employees can be caught unprepared. They need confidence. They need training. They need help. Be Your Customer's Hero answers the ca...


The Moral Economy: Why Good Incentives Are No Substitute for Good Citizens (Castle Lectures Series)
The Moral Economy: Why Good Incentives Are No Substitute for Good Citizens (Castle Lectures Series)
By Yale University Press
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$11.99
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ean: 9780300230512, isbn: 0300230516,

4.5 out of 5 stars with 30 reviews
Why do policies and business practices that ignore the moral and generous side of human nature often fail? Should the idea of economic man—the amoral and self-interested Homo economicus—determine how we expect people to respond to monetary reward...


101 Activities for Delivering Knock Your Socks Off Service (Knock Your Socks Off Series)
101 Activities for Delivering Knock Your Socks Off Service (Knock Your Socks Off Series)
By Brand: AMACOM
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$34.95
$25.37
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ean: 9780814414446, isbn: 0814414443,

4.7 out of 5 stars with 62 reviews
Today's customers are demanding service that is faster, better, and more personalized than ever before. How can organizations ensure that they are prepared to meet that challenge? The latest addition to the best-selling Knock Your Socks Off Service(...


McDonaldization Revisited: Critical Essays on Consumer Culture
McDonaldization Revisited: Critical Essays on Consumer Culture
By Brand: Praeger
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$40.87

mpn: black & white illustrations, ean: 9780275961046, isbn: 9780275961046,

4.0 out of 5 stars with 131 reviews
An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of McDonaldization, provide richer theoretical discussions of the relationship b...


The Supply Chain Revolution: Innovative Sourcing and Logistics for a Fiercely Competitive World
The Supply Chain Revolution: Innovative Sourcing and Logistics for a Fiercely Competitive World
By AMACOM
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$39.95
$24.18
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ean: 9780814438787, isbn: 0814438784,

4.5 out of 5 stars with 145 reviews
The secret to succeeding in a disruptive world. When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Job...


Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
By O'Reilly Media
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$21.74
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ean: 9781491923535, isbn: 9781491923535,

4.4 out of 5 stars with 107 reviews
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This p...


The Long Tail from SmarterComics
The Long Tail from SmarterComics
By Brand: Writers Of The Round Table Press
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$12.95

ean: 9781610660068, isbn: 1610660064,

4.1 out of 5 stars with 45 reviews
Based on the The NY Times bestseller and Winner of the Gerald Loeb Award (Best Business Book of the Year), The Long Tail from SmarterComics is the Graphic version of the most important business book since The Tipping Point. Anderson shows how the fut...


The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
By Tarcherperigee
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$11.20
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mpn: 9780143129325, ean: 9780143129325, isbn: 0143129325,

4.0 out of 5 stars with 147 reviews
The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business SuccessBlending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align t...


The Green Bundle: Pairing the Market with the Planet
The Green Bundle: Pairing the Market with the Planet
By Stanford University Press
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$29.95
$23.34
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ean: 9781503606418, isbn: 1503606414,

4.7 out of 5 stars with 88 reviews
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total packag...


Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
By Wiley
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$25.00
$10.84
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ean: 9781118961506, isbn: 1118961501,

4.4 out of 5 stars with 24 reviews
Named one of Fortune Magazine’s “5 Best Business Books” in 2015See your offering through the buyer's eyes for more effective marketingBuyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisi...


Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
By Portfolio
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$27.00
$13.50
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ean: 9780525537274, isbn: 9780525537274,

4.3 out of 5 stars with 143 reviews
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible fo...


Customer Experience Management: How to Design, Integrate, Measure and Lead
Customer Experience Management: How to Design, Integrate, Measure and Lead
By Tasora Books
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$27.50
$20.73
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ean: 9781934690956, isbn: 1934690953,

4.3 out of 5 stars with 88 reviews
"This book is a great example of taking CX theory from the start of CX time to the practical delivery. The book is laid out well and is easy to use as reference point for various parts of CX strategy, with easy call outs of 'Takeaway's' making dec...




All For One: 10 Strategies for Building Trusted Client Partnerships
All For One: 10 Strategies for Building Trusted Client Partnerships
By Wiley
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$25.95
$14.99
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ean: 9780470380284, isbn: 0470380284,

4.0 out of 5 stars with 113 reviews
Corporate clients are demanding more value from their externaladvisors, and consolidating their business around a smaller numberof firms. These trends are forcing a variety of serviceproviders—from consulting firms to large banks—toconfront a ser...


Consumer Behaviour
Consumer Behaviour
By imusti
In Stock
$77.82

ean: 9780470994658, isbn: 9780470994658,

4.1 out of 5 stars with 19 reviews
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements...


Predictably Irrational: The Hidden Forces That Shape Our Decisions
Predictably Irrational: The Hidden Forces That Shape Our Decisions
By HarperTorch
In Stock
$27.99
$17.80
You Save: 36%

mpn: 25944555, ean: 9780061854545, isbn: 9780061854545,

4.1 out of 5 stars with 45 reviews
"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate i...


Copycats and Contrarians: Why We Follow Others... and When We Don't
Copycats and Contrarians: Why We Follow Others... and When We Don't
By Yale University Press
In Stock
$26.00
$17.34
You Save: 33%

ean: 9780300220223, isbn: 0300220227,

4.5 out of 5 stars with 111 reviews
A multidisciplinary exploration of our human inclination to herd and why our instinct to copy others can be dangerous in today’s interlinked world Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have littl...


Anxiety in Eden: A Kierkegaardian Reading of Paradise Lost
Anxiety in Eden: A Kierkegaardian Reading of Paradise Lost
By Oxford University Press
In Stock
$160.00
$73.92
You Save: 54%

ean: 9780195072044, isbn: 0195072049,

4.4 out of 5 stars with 78 reviews
Tanner uses Kierkegaard's thought, particularly his theory of anxiety, to enrich and enliven a bold new reading of Milton's Paradise Lost. He argues that for Milton and Kierkegaard, the path to sin and to salvation lies through anxiety, that both t...



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