Consumer Behavior - Blowout Sale! Save up to 72%

Blowout Sale! Up to 72% off on Consumer Behavior at Lit Blogger. Top brands include Greenleaf Book Group Press, HATHERLEIGH, AMACOM, Yale University Press, Brand: AMACOM, Brand: Praeger, O'Reilly Media, Brand: Writers Of The Round Table Press, Tarcherperigee, Stanford University Press, Wiley, Portfolio, Tasora Books, Ideapress Publishing, imusti, HarperTorch, & Oxford University Press. Hurry! Limited time offers. Offers valid only while supplies last.

Value as a Service: Embracing the Coming Disruption
By Greenleaf Book Group Press
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ean: 9781626343054, isbn: 1626343055,

4.3 out of 5 stars with 85 reviews
Making predictions about the future is always tricky. But there is one prediction that author Rob Bernshteyn is quite confident in making: Across a host of industries, we will move to a model that he calls value as a service. It is already common knowledge that many traditional-products companies are converting the delivery of their offerings to the as-a-service model. With the completion of this transition assumed, the coming disruption will focus less on the delivery model and more on the

Brand Intimacy: A New Paradigm in Marketing
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ean: 9781578266852, isbn: 1578266858,

4.8 out of 5 stars with 8 reviews
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions.    In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using

Be Your Customer's Hero: Real-World Tips & Techniques for the Service Front Lines
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ean: 9780814449059, isbn: 0814449050,

4.6 out of 5 stars with 144 reviews
On the front lines of customer service, every day presents new and unexpected challenges-and even the most dedicated employees can be caught unprepared. They need confidence. They need training. They need help. Be Your Customer's Hero answers the call. The book provides customer-facing professionals with short, simple, actionable advice designed to transform them into heroes in the eyes of the customers they serve. Quick chapters show readers how to: * Achieve the mindset required for

The Moral Economy: Why Good Incentives Are No Substitute for Good Citizens (Castle Lectures Series)
By Yale University Press
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ean: 9780300230512, isbn: 0300230516,

4.5 out of 5 stars with 30 reviews
Why do policies and business practices that ignore the moral and generous side of human nature often fail? Should the idea of economic man—the amoral and self-interested Homo economicus—determine how we expect people to respond to monetary rewards, punishments, and other incentives? Samuel Bowles answers with a resounding “no.” Policies that follow from this paradigm, he shows, may “crowd out” ethical and generous motives and thus backfire.   But incentives per se are not really

101 Activities for Delivering Knock Your Socks Off Service (Knock Your Socks Off Series)
By Brand: AMACOM
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ean: 9780814414446, isbn: 0814414443,

4.7 out of 5 stars with 62 reviews
Today's customers are demanding service that is faster, better, and more personalized than ever before. How can organizations ensure that they are prepared to meet that challenge? The latest addition to the best-selling Knock Your Socks Off Service(R) series, 101 Activities for Delivering Knock Your Socks Off Service provides readers with the practical tools and cost-effective training required to help meet their customers' needs. Taking the unique position of seeing things from the customer's

McDonaldization Revisited: Critical Essays on Consumer Culture
By Brand: Praeger
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mpn: black & white illustrations, ean: 9780275961046, isbn: 9780275961046,

4.0 out of 5 stars with 131 reviews
An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of McDonaldization, provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture.Aimed at both undergraduate and graduate students, the work is designed to stand alone and need not be

The Supply Chain Revolution: Innovative Sourcing and Logistics for a Fiercely Competitive World
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ean: 9780814438787, isbn: 0814438784,

4.5 out of 5 stars with 145 reviews
The secret to succeeding in a disruptive world. When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook-and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history. Across a range of industries,

Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
By O'Reilly Media
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ean: 9781491923535, isbn: 9781491923535,

4.4 out of 5 stars with 107 reviews
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.Product and

The Long Tail from SmarterComics
By Brand: Writers Of The Round Table Press
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ean: 9781610660068, isbn: 1610660064,

4.1 out of 5 stars with 45 reviews
Based on the The NY Times bestseller and Winner of the Gerald Loeb Award (Best Business Book of the Year), The Long Tail from SmarterComics is the Graphic version of the most important business book since The Tipping Point. Anderson shows how the future of commerce and culture isn't in the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.Used Book in Good Condition.

The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
By Tarcherperigee
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mpn: 9780143129325, ean: 9780143129325, isbn: 0143129325,

4.0 out of 5 stars with 147 reviews
The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business SuccessBlending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based

The Green Bundle: Pairing the Market with the Planet
By Stanford University Press
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ean: 9781503606418, isbn: 1503606414,

4.7 out of 5 stars with 88 reviews
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a ''green bundle'' that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
By Wiley
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ean: 9781118961506, isbn: 1118961501,

4.4 out of 5 stars with 24 reviews
Named one of Fortune Magazine’s “5 Best Business Books” in 2015See your offering through the buyer's eyes for more effective marketingBuyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
By Portfolio
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ean: 9780525537274, isbn: 9780525537274,

4.3 out of 5 stars with 143 reviews
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations.

Customer Experience Management: How to Design, Integrate, Measure and Lead
By Tasora Books
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ean: 9781934690956, isbn: 1934690953,

4.3 out of 5 stars with 88 reviews
''This book is a great example of taking CX theory from the start of CX time to the practical delivery. The book is laid out well and is easy to use as reference point for various parts of CX strategy, with easy call outs of 'Takeaway's' making deciphering CX more actionable.'' -- Paul Richardson, Head of Design & Measurement Customer Experience, HSBC ''This book is an exhaustive tool-kit to enable the Customer Experience practitioners and academicians to distill abstract thoughts & concepts

All For One: 10 Strategies for Building Trusted Client Partnerships
By Wiley
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ean: 9780470380284, isbn: 0470380284,

4.0 out of 5 stars with 113 reviews
Corporate clients are demanding more value from their externaladvisors, and consolidating their business around a smaller numberof firms. These trends are forcing a variety of serviceproviders—from consulting firms to large banks—toconfront a series of difficult challenges: How do we create an ‘all-for-one, one-for-all’culture in which the whole is greater than the sum-of-the-parts andwe succeed in leveraging our global network to deliver value toclients?''How do we mobilize the right

Consumer Behaviour
By imusti
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ean: 9780470994658, isbn: 9780470994658,

4.1 out of 5 stars with 19 reviews
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept.   Consumer Behaviour, 2nd Edition is more ‘student centred’ than the competition, manifested in the use of cases and exercises to be used in

Predictably Irrational: The Hidden Forces That Shape Our Decisions
By HarperTorch
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You Save: 36%

mpn: 25944555, ean: 9780061854545, isbn: 9780061854545,

4.1 out of 5 stars with 45 reviews
''A marvelous book… thought provoking and highly entertaining.'' —Jerome Groopman, New York Times bestselling author of How Doctors Think ''Ariely not only gives us a great read; he also makes us much wiser.'' —George Akerlof, 2001 Nobel Laureate in Economics ''Revolutionary.'' —New York Times Book Review Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five

Copycats and Contrarians: Why We Follow Others... and When We Don't
By Yale University Press
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ean: 9780300220223, isbn: 0300220227,

4.5 out of 5 stars with 111 reviews
A multidisciplinary exploration of our human inclination to herd and why our instinct to copy others can be dangerous in today’s interlinked world Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have little in common, but all are driven by the same basic instincts: the tendency to herd, follow, and imitate others. In today’s interconnected world, group choices all too often seem maladaptive. With unprecedented speed, information flashes across the

Anxiety in Eden: A Kierkegaardian Reading of Paradise Lost
By Oxford University Press
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ean: 9780195072044, isbn: 0195072049,

4.4 out of 5 stars with 78 reviews
Tanner uses Kierkegaard's thought, particularly his theory of anxiety, to enrich and enliven a bold new reading of Milton's Paradise Lost. He argues that for Milton and Kierkegaard, the path to sin and to salvation lies through anxiety, that both the poet and the philosopher include anxiety--along with pain, suffering, and paradox--within the compass of paradise. The first half of the work explores anxiety in Eden before the Fall, providing fresh perspectives on such issues as free will, the

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