Consumer Behavior - Page 2 - Blowout Sale! Save up to 71%

Blowout Sale! Up to 71% off on Consumer Behavior at Lit Blogger, Page 2. Top brands include Brand: Jossey-Bass, Collins Publishers, Brand: Free Press, For Dummies, AMACOM, HARPER, Berrett-Koehler Publishers, imusti, Yale University Press, Greenleaf Book Group Press, HarperBusiness, Entrepreneur Press, Crown Business, Penguin Books, Wiley, Simon & Schuster, Regnery Publishing, Free Press, & Motivational Press. Hurry! Limited time offers. Offers valid only while supplies last.

The Human Brand: How We Relate to People, Products, and Companies
By Brand: Jossey-Bass
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mpn: 37728093, ean: 9781118611319, isbn: 1118611314,

4.6 out of 5 stars with 130 reviews
Why we choose companies and brands in the same way that weunconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in adeeply personal way—we hate our banks, love our smartphones,and think the cable company is out to get us. What's actually goingon in our brains when we make these judgments? Through originalresearch, customer loyalty expert Chris Malone and top socialpsychologist Susan Fiske discovered that our perceptions arise

Influence: The Psychology of Persuasion, Revised Edition
By Collins Publishers
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mpn: 2346329, ean: 9780061241895, isbn: 006124189X,

4.3 out of 5 stars with 87 reviews
Influence, the classic book on persuasion, explains the psychology of why people say ''yes''—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled

Customer Centered Selling: Sales Techniques for a New World Economy
By Brand: Free Press
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ean: 9781439144633, isbn: 143914463X,

4.5 out of 5 stars with 39 reviews
This revised edition of Robert Jolles’s classic book on sales technique features brand new material throughout, including illustrations, teaching aids, coaching techniques, and true implementation strategies!When you have a process, you have a way of measuring what you are doing. When you can measure it—you can fix it! Customer Centered Selling teaches the secrets of the world-famous Xerox sales training by reversing the conventional selling practices of searching for customer needs,

Customer Analytics For Dummies
By For Dummies
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ean: 9781118937594, isbn: 1118937597,

4.2 out of 5 stars with 76 reviews
The easy way to grasp customer analytics Ensuring your customers are having positive experiences withyour company at all levels, including initial brand awareness andloyalty, is crucial to the success of your business. CustomerAnalytics For Dummies shows you how to measure each stage ofthe customer journey and use the right analytics to understandcustomer behavior and make key business decisions.Customer Analytics For Dummies gets you up to speed onwhat you should be testing. You'll also find

Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
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ean: 9780814434871, isbn: 0814434878,

4.6 out of 5 stars with 99 reviews
Selected by HubSpot as one of Top 20 Sales Books of All Time Salespeople today face a fast-paced and increasingly crowded marketplace where meaningful product differentiation has all but disappeared. To compete successfully, sellers must set themselves apart in the eyes of buyers. Amp Up Your Sales shows anyone how to become the trusted sales professional who consistently wins new business. Customers are overloaded with information, overwhelmed by options, and short on time-so the salesperson

Empire of Things: How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First
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mpn: 45326099, ean: 9780062456342, isbn: 0062456342,

4.0 out of 5 stars with 150 reviews
What we consume has become a central—perhaps the central—feature of modern life. Our economies live or die by spending, we increasingly define ourselves by our possessions, and this ever-richer lifestyle has had an extraordinary impact on our planet. How have we come to live with so much stuff, and how has this changed the course of history?In Empire of Things, Frank Trentmann unfolds the extraordinary story of our modern material world, from Renaissance Italy and late Ming China to

Affluenza: The All-Consuming Epidemic
By Berrett-Koehler Publishers
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ean: 9781576753576, isbn: 1576753573,

4.2 out of 5 stars with 134 reviews
Based on two highly acclaimed PBS documentaries watched by 10 million viewers, ''''Affluenza uses the whimsical metaphor of a disease to tackle a very serious subject: the damage done -- to our health, our families, our communities, and our environment -- by the obsessive quest for material gain. In cleverly titled chapters like ''''Swollen Expectations'''' and ''''A Rash of Bankruptcies,'''' the authors examine the origins, evolution, and symptoms of the affluenza epidemic. Yet they also

Creating Passion Brands: How to Build Emotional Brand Connection with Customers
By imusti
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mpn: Illustrations, ean: 9780749447625, isbn: 0749447621,

4.4 out of 5 stars with 122 reviews
Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are ''passion brands,'' and they show the way forward for marketing in the 21st

The Mind Is Flat: The Remarkable Shallowness of the Improvising Brain
By Yale University Press
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ean: 9780300238723, isbn: 030023872X,

4.5 out of 5 stars with 102 reviews
In a radical reinterpretation of how the mind works, an eminent behavioral scientist reveals the illusion of mental depth Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental “surface” of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves.   In this profoundly original

Ninja Selling: Subtle Skills. Big Results.
By Greenleaf Book Group Press
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ean: 9781626342842, isbn: 1626342849,

4.7 out of 5 stars with 115 reviews
2018 Axiom Business Book Award Winner, Gold Medal Amazon Best Seller in Sales & Selling and Consumer Behavior Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting

Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers
By HarperBusiness
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ean: 9780062125699, isbn: 0062125699,

4.0 out of 5 stars with 47 reviews
Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for

No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
By Entrepreneur Press
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ean: 9781599184500, isbn: 9781599184500,

4.6 out of 5 stars with 97 reviews
For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and

Revolutionary Wealth: How it will be created and how it will change our lives
By Crown Business
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ean: 9780385522076, isbn: 9780385522076,

4.9 out of 5 stars with 79 reviews
Since the mid-1960s, Alvin and Heidi Toffler have predicted the far-reaching impact of emerging technological, economic, and social developments on our businesses, governments, families, and daily lives. In REVOLUTIONARY WEALTH, they once again demonstrate their unparalleled ability to illuminate current trends and anticipate what they mean for the future. REVOLUTIONARY WEALTH focuses on how wealth will be created—and who will get it—in the twenty-first century. As the knowledge-based

Spent: Sex, Evolution, and Consumer Behavior
By Penguin Books
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ean: 9780143117230, isbn: 0143117238,

4.2 out of 5 stars with 125 reviews
A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture Illuminating the hidden reasons for why we buy what we do, Spent applies evolutionary psychology to the sensual wonderland of marketing and perceived status that is American consumer culture. Geoffrey Miller starts with the theory that we purchase things to advertise ourselves to others, and then examines other factors that dictate what we spend money on. With humor and insight, Miller

Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses
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mpn: illustrations, ean: 9780814436134, isbn: 0814436137,

4.5 out of 5 stars with 146 reviews
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability-and reveals the six factors responsible for their success, including: Iconoclastic Leadership fueled by deep conviction and a rebellious streak

Pre-Suasion: A Revolutionary Way to Influence and Persuade
By Simon & Schuster
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mpn: 43192-600421, ean: 9781501109805, isbn: 1501109804,

4.9 out of 5 stars with 124 reviews
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how

The Indispensable Milton Friedman: Essays on Politics and Economics
By Regnery Publishing
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ean: 9781596988088, isbn: 1596988088,

4.9 out of 5 stars with 59 reviews
Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history.Now, acclaimed Friedman biographer Dr. Lanny Ebenstein brings together twenty of Friedman’s greatest essays in his new book, The Indispensable Milton Friedman: Essays on Politics and Economics. The only collection of

Managing Brand Equity
By Free Press
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mpn: illustrations, ean: 9780029001011, isbn: 0029001013,

4.3 out of 5 stars with 80 reviews
In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness,

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