Consumer Behavior - Page 3 - Blowout Sale! Save up to 74%

Blowout Sale! Up to 74% off on Consumer Behavior at Lit Blogger, Page 3. Top brands include John Burns Chris Porter, Richard H Thaler, Portfolio, Wiley, Or Books, Two Waves Books, MORROW, Conecta, Rethink Press, PublicAffairs, Brand: CreateSpace Independent Publishing Platform, Bernard Van Praag Ada Ferrer I Carbonell, Brand: Fingerprint Strategies/1, Stanford Economics and Finance, Brand: Cambridge University Press, Free Press, Ideapress Publishing, Urano, Brand: AMACOM, & Public Affairs. Hurry! Limited time offers. Offers valid only while supplies last.

Big Shifts Ahead: Demographic Clarity For Business
By John Burns Chris Porter
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ean: 9781599327228, isbn: 1599327228,

4.6 out of 5 stars with 23 reviews
Please Note: This book contains over 100 colored charts. The Kindle version of Big Shifts Ahead: Demographic Clarity for Businesses is best viewed in color on the Kindle Fire or through the Kindle app on any Apple or Android device.Huge Shifts in Consumer Behavior Made Easier to Understand, Quantify and AnticipateDemographics determine the direction of your business. Demographic trends can be overwhelming, misleading, confusing, conflicting, and difficult to predict. Not anymore.John Burns and

Misbehaving: The Making of Behavioral Economics
By Richard H Thaler
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mpn: 43849607, ean: 9780393352795, isbn: 039335279X,

4.2 out of 5 stars with 141 reviews
Winner of the Nobel Prize in Economics Get ready to change the way you think about economics.Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans―predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth―and change the way we think about economics, ourselves, and our world.Traditional economics assumes

We Are All Weird: The Rise of Tribes and the End of Normal
By Portfolio
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mpn: illustrations, ean: 9781591848240, isbn: 1591848245,

4.7 out of 5 stars with 18 reviews
World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We’re all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.Portfolio.

Decoded: The Science Behind Why We Buy
By Wiley
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ean: 9781118345603, isbn: 1118345606,

4.7 out of 5 stars with 134 reviews
In this groundbreaking book Phil Barden reveals what decisionscience explains about people’s purchase behaviour, andspecifically demonstrates its value to marketing.He shares the latest research on the motivations behindconsumers’ choices and what happens in the human brain asbuyers make their decisions. He deciphers the ‘secretcodes’ of products, services and brands to explain why peoplebuy them. And finally he shows how to apply this knowledge in dayto day marketing to great effect by

Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell
By Or Books
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ean: 9781944869007, isbn: 9781944869007,

4.9 out of 5 stars with 85 reviews
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become

Blind Spot: Illuminating the Hidden Value In Business
By Two Waves Books
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ean: 9781933820699, isbn: 1933820691,

4.1 out of 5 stars with 144 reviews
Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers. In Blind Spot, you'll learn how exceptional organizations—from Disney to Instagram—innovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business—and even

The Humane Economy: How Innovators and Enlightened Consumers Are Transforming the Lives of Animals
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ean: 9780062389657, isbn: 9780062389657,

4.1 out of 5 stars with 94 reviews
A NEW YORK TIMES, WASHINGTON POST, and LOS ANGELES TIMES BESTSELLER''ESSENTIAL READING.''   — JANE GOODALL''A CRITICALLY IMPORTANT BOOK.''   — JACK WELCHFrom the leader of the nation’s most powerful animal-protection organization comes a frontline account of how conscience and creativity are driving a revolution in American business that is changing forever how we treat animals and create wealth. Wayne Pacelle of the Humane Society of the United States reveals how

El método Hacking Growth: Qué hacen compañias explosivas como Facebook, Airbnb y Walmart para ser líderes en el mercado/ Hacking Growth (Spanish Edition)
By Conecta
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ean: 9786073161060, isbn: 6073161069,

4.2 out of 5 stars with 81 reviews
El libro de estrategias definitivo de los pioneros de Growth Hacking, una de las metodologías de negocios más impactantes en Silicon Valley Parece difícil de creer pero hubo un momento en que Airbnb era el secreto mejor guardado de los hackers de viajes y los couch surfers, Pinterest era un sitio web de nicho frecuentado sólo por los panaderos y crafters, Facebook era el medio hermano incómodo de MySpace y Uber fue un alborotador que no tuvo ninguna oportunidad contra el Goliat que era New

The Retail Handbook (Second Edition): Master omnichannel best practice to attract, engage and retain customers in the digital age
By Rethink Press
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ean: 9781781332153, isbn: 1781332150,

4.4 out of 5 stars with 14 reviews
In The Retail Handbook, Antony Welfare shares a unique view of retailing from the 1930s up to today's cutting edge best practice. With insights drawn from his wide experience of working with global retailers and consumer brands in the digital transformation arena, Antony offers practical solutions to the challenges of retailing in the digital age..

The Revenge of Analog: Real Things and Why They Matter
By PublicAffairs
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ean: 9781610398213, isbn: 1610398211,

4.1 out of 5 stars with 36 reviews
One of Michiko Kakutani's (New York Times) top ten books of 2016A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog.David Sax has uncovered story after story of

The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
By Brand: CreateSpace Independent Publishing Platform
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ean: 9781483922973, isbn: 1483922979,

4.8 out of 5 stars with 115 reviews
''This is a short book. But I hope it takes you, like me, a long time to read it. The Business of Belief earns the word 'profound'—every sentence should be savored.'' —Tom Peters ''Is this about marketing, life, spirituality, history, change or sales? Yes. A little book with a big idea.'' —Seth Godin, author of The Icarus Deception ''This instant classic provides the key to motivating yourself, your friends, your family, your coworkers and your customers. A must read.'' —Inc. Magazine

Happiness Quantified: A Satisfaction Calculus Approach
By Bernard Van Praag Ada Ferrer I Carbonell
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ean: 9780199226146, isbn: 0199226148,

4.7 out of 5 stars with 63 reviews
How do we measure happiness? This important and long-awaited book presents a new and unified approach to the analysis of subjective satisfaction and income evaluation. Drawing on empirical analyses of German, British, Dutch, and Russian data, it develops new methodology to establish a model of well-being which includes satisfaction with life as a whole and with various domains of life. This method is applied to study individual and collective norms, to construct family-equivalence scales, to

One Hundred Thirteen Million Markets of One - How The New Economic Order Can Remake The American Economy
By Brand: Fingerprint Strategies/1
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ean: 9780985913403, isbn: 9780985913403,

4.0 out of 5 stars with 137 reviews
The recent focus on the one percent, a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven per cent of discretionary spending - the engine that drives the American economy - comes from just 46 percent of the population. This largely undetected group is responsible for those parts of the American economy that are thriving despite the toughest conditions in living memory. We call them NEOs, short for the New

Irrationality in Health Care: What Behavioral Economics Reveals About What We Do and Why (Stanford Economics and Finance)
By Stanford Economics and Finance
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mpn: 9780804793407, ean: 9780804793407, isbn: 0804793409,

4.6 out of 5 stars with 26 reviews
The health care industry in the U.S. is peculiar. We spend close to 18% of our GDP on health care, yet other countries get better results―and we don't know why. To date, we still lack widely accepted answers to simple questions, such as ''Would requiring everyone to buy health insurance make us better off?'' Drawing on behavioral economics as an alternative to the standard tools of health economics, author Douglas E. Hough seeks to more clearly diagnose the ills of health care today. A

Economics and Consumer Behavior
By Brand: Cambridge University Press
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ean: 9780521296762, isbn: 0521296765,

4.8 out of 5 stars with 135 reviews
This classic text has introduced generations of students to the economic theory of consumer behaviour. Written by 2015 Nobel Laureate Angus Deaton and John Muellbauer, the book begins with a self-contained presentation of the basic theory and its use in applied econometrics. These early chapters also include elementary extensions of the theory to labour supply, durable goods, the consumption function, and rationing. The rest of the book is divided into three parts. In the first of these the

Brand Sense: Sensory Secrets Behind the Stuff We Buy
By Free Press
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ean: 9781439172018, isbn: 1439172013,

4.5 out of 5 stars with 56 reviews
The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been

The Participation Game: How the Top 100 Brands Build Loyalty In A Skeptical World
By Ideapress Publishing
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ean: 9781940858296, isbn: 1940858291,

4.2 out of 5 stars with 69 reviews
How The Top 100 Brands Build Loyalty In A Skeptical World: Today's consumers are in charge of the ads they see – and the brands they choose to let into their world. Their friends are generating hundreds of interesting and compelling posts a day and commanding their attention. For marketers who assume they can join the conversation, the question is not just how to get some of this attention. It’s how to give it. Even though the game has changed, many brands still play by the old rules –

Brainfluence (Spanish Edition)
By Urano
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You Save: 25%

ean: 9788492921164, isbn: 8492921161,

4.5 out of 5 stars with 67 reviews
De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5%. Brainfluence explica como funciona el cerebro y explica tanto como su funcionamiento influye en nuestras acciones y tambien como se puede llegar a influir en como pensamos A traves 100 breves consejos, imprescindibles para cualquier experto en

The Cultural Intelligence Difference: Master the One Skill You Can't Do Without in Today's Global Economy
By Brand: AMACOM
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ean: 9780814417065, isbn: 081441706X,

4.6 out of 5 stars with 123 reviews
Most people know that some basic cultural sensitivity is important. But few have developed the deep cultural intelligence (CQ) required to really thrive in our multicultural workplaces and globalized world. Now everybody can tap into the power of CQ to enhance their skills and capabilities, from managing multi cultural teams and serving a diverse customer base to negotiating with international suppliers and opening offshore markets. The Cultural Intelligence Difference gives readers: *

The Inner Lives of Markets: How People Shape Them—And They Shape Us
By Public Affairs
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You Save: 67%

ean: 9781610394925, isbn: 1610394925,

4.5 out of 5 stars with 47 reviews
America's economic revolution isn't just driven by technology. It's about markets.The past twenty-five years have witnessed a remarkable shift in how we get the stuff we want. If you've ever owned a business, rented an apartment, or shopped online, you've had a front-row seat for this revolution-in-progress. Breakthrough companies like Amazon and Uber have disrupted the old ways and made the economy work better—all thanks to technology.At least that's how the story of the modern economy is

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