Global Marketing - Blowout Sale! Save up to 80%


Blowout Sale! Up to 80% off on Global Marketing at Lit Blogger. Top brands include Brand: Dog Ear Publishing, LLC, Lid Pub Inc, St. Martin's Press, Springer, Routledge, McGraw-Hill Education, Equinox Publishing, Unknown, Brand: Springer, Jossey-Bass, Clint Salter Pty Ltd, SelectBooks, Morgan James Publishing, Brand: Wharton Digital Press, imusti, & Oxford University Press. Hurry! Limited time offers. Offers valid only while supplies last.



Marketing Financial Services
By Brand: Dog Ear Publishing, LLC
In Stock
$48.95
$43.74
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ean: 9781598581898, isbn: 1598581899,

4.4 out of 5 stars with 29 reviews
''This book is syncretism at its best . The writing is clear.The flow has the massive feel of logicunfolding''(Arthur Kover,Consulting Director at HCD Research Inc.,Management Fellow at YaleUniversity,and former editor of the Journal of Advertising Research)''Estelami combines an excellent knowledge of marketing literature with a deep understanding offinancial services. The combination is a very effective and contemporary book on marketing financialservices.''(Russell S. Winer,Deputy Dean and


The Book That Gets Better with Age - NEW PAPERBACK EDITION: Observations Through the Looking Glass of Aging
By Lid Pub Inc
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$24.99
$10.69
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mpn: illustrations, ean: 9780986079399, isbn: 0986079391,

4.7 out of 5 stars with 46 reviews
The Book That Gets Better With Age is a collection of aphorisms and stories about the things that can get better as we age. It offers a humorous and insightful look through the looking glass of aging.As you read the book, the type gets bigger. And, the illustrations that accompany each chapter illuminates the idea that aging is actually full of promise and not a diminishment of life.Lid Pub Inc.


The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing
By St. Martin's Press
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$26.99
$7.78
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mpn: 51, ean: 9781137279712, isbn: 1137279710,

4.8 out of 5 stars with 104 reviews
For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives―love, health, and money, for instance―are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a ''global unconscious,'' or core values and feelings that are consistent worldwide―the result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision-making: the Global


Strategic Marketing Issues in Emerging Markets
By Springer
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$59.99
$55.39
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ean: 9789811065040, isbn: 9811065047,

4.2 out of 5 stars with 91 reviews
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value


Global Marketing
By Routledge
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$200.00
$64.94
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mpn: 17 black & white illustrations, 50 black, ean: 9780765642950, isbn: 0765642956,

4.6 out of 5 stars with 33 reviews
This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to


The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
By McGraw-Hill Education
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$30.00
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ean: 9781259834714, isbn: 9781259834714,

4.2 out of 5 stars with 80 reviews
HOW TO BUILD MARKET IMPACT--AND A THRIVING MARKETING CAREER?''Everything you need to know to be a superior market leader!''―Marshall Goldsmith, The Thinkers 50 #1 Leadership Thinker in the World''A must-read for every present and future CMO who cares about making a difference.''―Seth Godin, author of All Marketers Are Liars''The essential leadership playbook for the CMO of the future.''―Jim Stengel, former global marketing officer, Procter & GambleWarning: This isn't a marketing book.


Family Business: A Case Study of Nyonya Meneer, One of Indonesia's Most Successful Traditional Medicine Companies
By Equinox Publishing
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$19.95

ean: 9789793780580, isbn: 9793780584,

4.2 out of 5 stars with 131 reviews
The Chinese have a saying about family businesses: the first generation builds the company, the second generation grows the company, and the third generation destroys the company. There are many examples of this growth and decline in many countries, especially in Indonesia where the business conglomerates - mostly owned by ethnic Chinese - are notoriously secretive; their companies' trials and tribulations are known only to a very select group.However, every once in a while, one of the insiders


Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
By Unknown
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$26.00
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mpn: 48684548, ean: 9781260026429, isbn: 9781260026429,

4.9 out of 5 stars with 101 reviews
Killing your current marketing structure may be the only way to save it!Two of the world’s top marketing experts reveal the next level of breakthrough success―transforming your marketing strategy into a standalone profit center.What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same,


Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing
By McGraw-Hill Education
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$34.00
$7.94
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mpn: Illustrations, ean: 9780071497046, isbn: 0071497048,

4.8 out of 5 stars with 111 reviews
Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them. Sharing insider details from Rapp Collins's breakthrough methodology, the authors


Marketing Management Support Systems: Principles, Tools, and Implementation (International Series in Quantitative Marketing)
By Brand: Springer
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$219.99
$89.01
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ean: 9780792386155, isbn: 0792386159,

4.3 out of 5 stars with 19 reviews
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management


Entry Strategies for International Markets
By Jossey-Bass
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$54.50
$23.00
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ean: 9780787945718, isbn: 0787945714,

4.5 out of 5 stars with 47 reviews
Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities


Dance Studio Transformation: Build a 7-Figure Studio, Increase Your Community Impact and Get Back Your Life!
By Clint Salter Pty Ltd
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$19.95
$15.23
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ean: 9780994561008, isbn: 0994561008,

4.9 out of 5 stars with 24 reviews
Dance Studio Transformation is for studio owners who love dance, love teaching and love their students but feel like they need help when it comes to running a profitable business. This book will teach you how to become the CEO of your studio by walking you through strategies and tactics to transform each area of your business. In this book you'll learn how to: Set and achieve goals specific to you as a Studio Owner so you can grow your business and still have a life outside the studio. Manage


Culture Clash 2: Managing the Global High-Performance Team (Global Leader Series)
By SelectBooks
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$16.95
$9.49
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ean: 9781590799611, isbn: 1590799615,

4.6 out of 5 stars with 78 reviews
Sweden's Electrolux wondered why its vacuum cleaners did not sell in the United States. Whensomeone realized its slogan ''Nothing sucks like Electrolux'' did not sell,it was too late... Don'tknow how to enter a strategic market? Can't get global alliances aligned? Flyingblind in international meetings? Facing cross-border conflicts? Lost intranslation? Few areprepared for managing across cultures, and blind-spotscan be costly--from lawsuits to lost opportunities. Forged inthe fire of clashing


The Ultimate Lead Generation Plan
By Morgan James Publishing
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$14.95
$10.13
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ean: 9781933596488, isbn: 1933596481,

4.3 out of 5 stars with 47 reviews
The million dollar skill in business is learning how to generate quality leads for your business. Unfortunately, we all hear stories of a motivated individuals starting a business, getting all excited, and then 6 months down the road, they ask, ''''How do I generate leads, how do I get clients?'''' The lack of knowledge and training in this area destroys so many entrepreneurial lives. Here's some good news though. You are holding in your hands a book that could dramatically change your business


Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)
By Brand: Wharton Digital Press
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$17.99
$14.60
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ean: 9781613630266, isbn: 1613630263,

4.5 out of 5 stars with 43 reviews
The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and


The Meltdown Years: The Unfolding of the Global Economic Crisis
By McGraw-Hill Education
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$38.00
$16.73
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mpn: 26485675, ean: 9780071634786, isbn: 0071634789,

4.1 out of 5 stars with 63 reviews
The Meltdown Years offers the most lucid and useful explanation to date about why home values, life savings, job security, and investments around the world are in peril. Rather than focus on who is to blame, though, author Wolfgang Münchau takes the more practical approach of focusing on what is to blame. The fact that individuals were stupid, greedy, and corrupt should come as no surprise. What’s remarkable is that our world’s financial systems―put in place to help stave off such a


Global Business: Positioning Ventures Ahead
By Routledge
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$72.95
$18.74
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mpn: 9780415801942, ean: 9780415801942, isbn: 9780415801942,

4.6 out of 5 stars with 101 reviews
Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing, explaining all the strategic alternatives for going global―from exporting and licensing to distributorships and joint ventures. They illustrate how to present, promote, and price products and services to appeal to multiple world markets




Fundamentals of Business-to-Business Marketing: Mastering Business Markets (Springer Texts in Business and Economics)
By Springer
In Stock
$84.99
$60.09
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mpn: 126 black & white illustrations, biograp, ean: 9783319124629, isbn: 3319124625,

4.5 out of 5 stars with 17 reviews
​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets..


Introduction to Econometrics
By Oxford University Press
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$80.95
$15.86
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ean: 9780199567089, isbn: 0199567085,

4.9 out of 5 stars with 13 reviews
Retaining the student-friendly approach of previous editions, Introduction to Econometrics, Fourth Edition, uses clear and simple mathematics notation and step-by step explanations of mathematical proofs to help students thoroughly grasp the subject. Extensive practical exercises throughout--including fifty exercises on the same dataset--build students' confidence and provide them with hands-on practice in applying techniques.NEW TO THE FOURTH EDITION:* An expanded review section at the



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