Marketing - Blowout Sale! Save up to 76%


Blowout Sale! Up to 76% off on Marketing at Lit Blogger. Top brands include CROWN BUSINESS, AMACOM, CreateSpace Independent Publishing Platform, Wiley, Osterwalder Alexander, Thames Hudson, Changemakers Publishing, Brand: Hudson House Publishing, Miranda Press, Chairseven Creative, LLC, Twelve, imusti, Strategic Positioning Press, Schiffer Publishing, Mascot Books, & John Wiley Sons Inc. Hurry! Limited time offers. Offers valid only while supplies last.



Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
By CROWN BUSINESS
In Stock
$29.00
$19.10
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ean: 9780451497215, isbn: 9780451497215,

4.9 out of 5 stars with 76 reviews
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that


Let the Story Do the Work: The Art of Storytelling for Business Success
Let the Story Do the Work: The Art of Storytelling for Business Success
By AMACOM
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$24.95
$13.97
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ean: 9780814438015, isbn: 9780814438015,

4.7 out of 5 stars with 102 reviews
People forget facts, but they never forget a good story. It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the


The World's Best Known Marketing Secret: Building Your Business By Referral
The World's Best Known Marketing Secret: Building Your Business By Referral
By CreateSpace Independent Publishing Platform
In Stock
$21.95

ean: 9781548435875, isbn: 1548435872,

4.8 out of 5 stars with 102 reviews
Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. We don't teach business networking in colleges or universities anywhere in the world. This book will teach you what colleges don't. This international best seller is an updated, information-packed 4th edition which offers you a proven model for developing your own referral marketing plan..


Marketing For Dummies
Marketing For Dummies
By Wiley
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$26.99
$16.36
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mpn: 9781119365570, ean: 9781119365570, isbn: 1119365570,

4.2 out of 5 stars with 8 reviews
The classic, bestselling marketing guide, updated for the digital eraMarketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new  edition, updated to align with


Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
By Osterwalder Alexander
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$35.00
$17.45
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mpn: 22410756, ean: 9781118968055, isbn: 1118968050,

4.3 out of 5 stars with 103 reviews
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resistValue Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.Using the same stunning visual format as the authors’ global bestseller,


Branding: In Five and a Half Steps
Branding: In Five and a Half Steps
By Thames Hudson
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$50.00
$30.58
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mpn: 9780500518960, ean: 9780500518960, isbn: 0500518963,

4.7 out of 5 stars with 14 reviews
The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypesMichael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.In Branding, Johnson strips everyday brands down to their basic


Self-Publishing Secrets: How to Write, Publish, and Market a Best-Seller or Use Your Book to Build Your Business
Self-Publishing Secrets: How to Write, Publish, and Market a Best-Seller or Use Your Book to Build Your Business
By Changemakers Publishing
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$14.95
$11.33
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ean: 9781947466784, isbn: 194746678X,

4.0 out of 5 stars with 15 reviews
SELF-PUBLISHING SECRETS is based on a workshop series and talks I have been conducting on self-publishing. It covers these main topics: - Why self-publish a book - Using a book to build your business - How I can help you self-publish your book - Deciding on your overall purpose - Determining what to write about - Creating an outline and timeline - Getting your information - Writing and editing your book - Formatting your book for publication - Publishing your book - Creating a print-on-demand


Kindle Bestseller Publishing: Write a Bestseller in 30 Days! (Beginner Internet Marketing Series) (Volume 5)
Kindle Bestseller Publishing: Write a Bestseller in 30 Days! (Beginner Internet Marketing Series) (Volume 5)
By CreateSpace Independent Publishing Platform
In Stock
$12.99

ean: 9781544875064, isbn: 1544875061,

4.7 out of 5 stars with 103 reviews
Write an Amazon Kindle Bestseller in the next 30 Days! Sound to good to be true? Well, with the right strategy and proper research before you start, it is absolutely possible, even if: - you are not a writer - have no marketing experience - don't have a large following yet As a 9-time #1 Bestselling & Top 100 Business Author, Gundi knows a thing or two about writing & publishing bestsellers.  All her books reached #1 within just a few days of publishing and over time, she


COMPETITIVE POSITIONING: Best Practices for Creating Brand Loyalty
COMPETITIVE POSITIONING: Best Practices for Creating Brand Loyalty
By Brand: Hudson House Publishing
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$40.00
$26.10
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ean: 9781587769146, isbn: 158776914X,

4.9 out of 5 stars with 111 reviews
It takes healthy brands to succeed in today s chaotic, fast-moving, competitive marketplace. Yet, marketers are confronted with, and their organizations are contributing to, an age of sameness, where products and services are virtually indistinguishable. The result is that customers are commoditizing categories and discriminating principally on price. Offering more and/or enhanced features is not enough to win customers and create loyalty. It s high time to move beyond product marketing to


Best Practices in Global Wine Tourism: 15 Case Studies from Around the World
Best Practices in Global Wine Tourism: 15 Case Studies from Around the World
By Miranda Press
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$39.99
$39.07
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ean: 9780971587069, isbn: 097158706X,

4.2 out of 5 stars with 106 reviews
Best Practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine regions and wineries. Learn how innovative wine professionals turned challenges into successes in establishing new wine regions, attracting customers, creating collaborative relationships with stakeholders, preserving the environment, and establishing measurements for wine tourism. Enjoy stories about wine tourism around the world, including


The Best Little Marketing Plan: A simple workbook for building a great marketing strategy
The Best Little Marketing Plan: A simple workbook for building a great marketing strategy
By Chairseven Creative, LLC
In Stock
$24.00
$23.99

mpn: colour illustrations, ean: 9780996102001, isbn: 0996102000,

4.0 out of 5 stars with 102 reviews
Get the book that's quickly becoming the defacto training guide at universities and small business development centers across America! Building a marketing plan can seem like a daunting task for any company, but it doesn't have to be. Professional business coach and trainer Sean Harry has been teaching business owners how to build successful marketing plans for more than a decade. In this insightful and to-the-point guidebook, Sean breaks down complex marketing concepts into bite-sized pieces


Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
By Wiley
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$22.00
$10.36
You Save: 53%

ean: 9781119431220, isbn: 1119431220,

4.8 out of 5 stars with 119 reviews
Kick off the cycle of success with serious self-promotion that worksBook Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of ''busy'' as the equivalent of ''successful''—but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your


Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
By AMACOM
In Stock
$18.95
$10.16
You Save: 46%

ean: 9780814439111, isbn: 081443911X,

4.3 out of 5 stars with 46 reviews
Unleash a killer combination of old and new sales strategies. How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals today's new breed of Chief Executive


Storynomics: Story-Driven Marketing in the Post-Advertising World
Storynomics: Story-Driven Marketing in the Post-Advertising World
By Twelve
In Stock
$30.00
$16.35
You Save: 46%

ean: 9781538727935, isbn: 1538727935,

4.3 out of 5 stars with 93 reviews
Based on the worldwide seminar offered by the legendary story master Robert McKee and Skyword CEO Tom Gerace -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now


Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable
By imusti
In Stock
$22.00
$5.32
You Save: 76%

mpn: 1743798, ean: 9780141016405, isbn: 9780141016405,

4.0 out of 5 stars with 95 reviews
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.''Purple Cow'' describes something phenomenal,


Crush It with Kindle: Self-Publish Your Books on Kindle and Promote them to Bestseller Status
Crush It with Kindle: Self-Publish Your Books on Kindle and Promote them to Bestseller Status
By Strategic Positioning Press
In Stock
$14.99
$13.91
You Save: 7%

mpn: black & white illustrations, ean: 9780990470205, isbn: 0990470202,

4.5 out of 5 stars with 96 reviews
Did you know you can now become a published author and be selling your book to Amazon’s hundreds of millions of Kindle customers in less than 24 hours? Or that Amazon will pay you an incredible 70% royalty? Or that thanks to Amazon’s free Kindle app there are now an estimated 5 billion plus Kindle ready devices in the world? Our ability to self-publish through Amazon’s Kindle platform is revolutionizing the publishing industry, with Amazon selling an estimated 600 million Kindle books


Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World
Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World
By AMACOM
In Stock
$27.95
$15.58
You Save: 44%

ean: 9780814438336, isbn: 0814438334,

4.8 out of 5 stars with 97 reviews
The future is closer than you think. In a world that's changing faster and more furiously than ever, the ability to shift focus is critical. Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can't? How do some businesses recognize the right moment to shift, and others, ruefully, only after it's too late? Packed with insightful interviews, Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it


Branding + Interior Design: Visibility and Business Strategy for Interior Designers
Branding + Interior Design: Visibility and Business Strategy for Interior Designers
By Schiffer Publishing
In Stock
$29.99
$20.69
You Save: 31%

ean: 9780764351297, isbn: 076435129X,

4.0 out of 5 stars with 58 reviews
The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view―who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and


Global CMO: Best Practice in Marketing Effectiveness & Efficiency Around the World
Global CMO: Best Practice in Marketing Effectiveness & Efficiency Around the World
By Mascot Books
In Stock
$24.95
$20.19
You Save: 19%

ean: 9781684018482, isbn: 168401848X,

4.7 out of 5 stars with 147 reviews
Digital Transformation has changed the modern marketing playbook. As the landscape shifts, global marketers have to balance advancing unique organizational initiatives with the transformation of their entire sector. Many CMOs are spending more on technology than their Chief Information Officers (CIOs) or Chief Technology Officers (CTOs). In this new environment, what can a CMO do to stay ahead of the curve? Global CMO features insights from interviews with eighteen leading global CMOs


The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers
The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers
By John Wiley Sons Inc
In Stock
$22.00
$12.93
You Save: 41%

ean: 9781119227823, isbn: 1119227828,

4.1 out of 5 stars with 15 reviews
A practical guide for providing exceptional client serviceMost advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.Written by one of the industry's most knowledgeable client services executives, the book



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