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Blowout Sale! Up to 95% off on Marketing at Lit Blogger, Page 2. Top brands include Harriman House, Amacom, Godin Seth, WILEY, HACHETTE, Unknown, Ingramcontent, Anneloes Van Gaalen Editor, Brand: Barron's Educational Series, Inc., & Brand: AMACOM. Hurry! Limited time offers. Offers valid only while supplies last.

The Choice Factory: 25 behavioural biases that influence what we buy
By Harriman House
In Stock
You Save: 24%

ean: 9780857196095, isbn: 085719609X,

4.4 out of 5 stars with 78 reviews
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.

Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
By Amacom
In Stock
You Save: 45%

ean: 9780814437117, isbn: 0814437117,

4.6 out of 5 stars with 86 reviews
Stories sell. Great SALES STORIES sell even more. ''Sell With a Story is a rich compilation of story techniques that can improve any persuasion process.'' ''If you're serious about increasing your effectiveness as a communicator and looking to transform your sales results, Sell with a Story is for you. This book empowered and energized me, and I know it will do the same for you.'' - Mike Weinberg, consultant, speaker, and author of New Sales. Simplified. and Sales Management.

What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
By Amacom
In Stock
You Save: 66%

ean: 9780814437810, isbn: 0814437818,

4.5 out of 5 stars with 138 reviews
True Influence Top 25 B2B Must-Read Books of 2017 Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 LinkedIn Marketing Solutions 25 Must-Read Marketing Books in 2017 Mashable Best New Marketing Books to Read in 2017 Think you know your customers? Think again. The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
By Godin Seth
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You Save: 53%

ean: 9781591845331, isbn: 9781591845331,

4.8 out of 5 stars with 82 reviews
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000

Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
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ean: 9781119312574, isbn: 1119312574,

4.3 out of 5 stars with 98 reviews
The New Psychology of SellingThe sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to “challenge,” “teach,” “help,” give

Disrupted: My Misadventure in the Start-Up Bubble
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You Save: 40%

mpn: 45634335, ean: 9780316306096, isbn: 0316306096,

4.3 out of 5 stars with 41 reviews
An instant New York Times bestseller, Dan Lyons' ''hysterical'' (Recode) memoir, hailed by the Los Angeles Times as ''the best book about Silicon Valley,'' takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups.For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. ''I think they just want

By Unknown
In Stock

ean: 9780077861032, isbn: 9780077861032,

4.5 out of 5 stars with 145 reviews
NOTE: THIS IS A STANDALONE BOOK.Marketing, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below. High

Mission Bestseller Ratgeber und Sachbücher erfolgreich vermarkten und verkaufen ... Eine Anleitung (Buch und eBook schreiben) (Volume 3) (German Edition)
By Ingramcontent
In Stock

ean: 9783902969262, isbn: 3902969261,

4.1 out of 5 stars with 73 reviews
Willst du deinen Ratgeber zum Bestseller machen? Du bist Einzelunternehmerin oder Solopreneur und überlegst dir einen Ratgeber, ein Sachbuch zu schreiben und zu veröffentlichen oder bist gerade in diesem Prozess? Du ahnst, was ein Buch für dich und dein Business tun kann: du positionierst dich als Experte, als Expertin du gewinnst neue, hochwertige Kontakte du erschaffst dir ein zusätzliches, regelmäßiges Einkommen du wirst besser in dem, was du tust, indem du dein Wissen für andere

The Medium is the Message: And 50 Other Ridiculous Advertising Rules (Ridiculous Design Rules)
By Anneloes Van Gaalen Editor
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You Save: 95%

mpn: 120 Colour, ean: 9789063692155, isbn: 9063692153,

4.8 out of 5 stars with 27 reviews
The world of advertising seems to have a seemingly endless list of rules. Some consider these rules to be valuable words of wisdom; others perceive them to be mere restrictions, dogmas, and formulae that need to be bent, twisted, or broken entirely.The Medium is the Message provides a list of inspirational or delusional advertising jargon for the world to judge.The Medium Is the Message And 50 Other Ridiculous Advertising Rules.

Dictionary of Marketing Terms (Barron's Business Guides)
By Brand: Barron's Educational Series, Inc.
SKU: #1001938083
In Stock
You Save: 92%

sku: 1001938083, ean: 9780812017830, isbn: 0812017838,

4.0 out of 5 stars with 42 reviews
Provides definitions for a variety of terms associated with radio, television, print, and direct-mail advertisingUsed Book in Good Condition.

The Loyalty Advantage: Essential Steps to Energize Your Company, Your Customers, Your Brand
By Brand: AMACOM
In Stock
You Save: 95%

ean: 9780814408179, isbn: 0814408176,

4.2 out of 5 stars with 35 reviews
Though it may not be obvious, customer satisfaction and brand loyalty are directly connected to the passion and energy of an organization's employees. In The Loyalty Advantage, readers will learn how to create a loyalty-driven company and how to direct company culture and leadership to develop widespread employee enthusiasm. The book demonstrates how in-house dedication to employees translates naturally into superior customer service, which then creates brand loyalty. Filled with practical tips

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