Media & Communications - Page 3 - Blowout Sale! Save up to 91%

Blowout Sale! Up to 91% off on Media & Communications at Lit Blogger, Page 3. Top brands include imusti, Brand: Smithsonian Books, CreateSpace Independent Publishing Platform, Beacon Press, BERRETT KOEHLER, Brand: Tarcher, Cengage Learning, Portfolio, Brand: Cambridge University Press, Holt Paperbacks, Skyhorse Publishing, Basic Books, Routledge, Chronicle Books, Simon & Schuster, Polity, Brand: Skyhorse Publishing, Arcadia Publishing, Crown Forum, & Vintage. Hurry! Limited time offers. Offers valid only while supplies last.

The TV Brand Builders: How to Win Audiences and Influence Viewers
By imusti
In Stock
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mpn: illustrations, ean: 9780749476687, isbn: 0749476680,

4.4 out of 5 stars with 55 reviews
The TV Brand Builders is the account of how the biggest television networks, channels and programs are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally-defining TV promos, digital and social media campaigns and design identities. Two leading practitioners interview 50 international industry experts to show how these favorite TV shows find an audience, and how the great TV brands are built.  Examples drawn from major

How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns
By Brand: Smithsonian Books
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mpn: black & white illustrations, ean: 9781588343932, isbn: 1588343936,

4.3 out of 5 stars with 111 reviews
Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media.How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President

bestsellers and badsellers: towards new strategies for publishing books: the Dutch case
By CreateSpace Independent Publishing Platform
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ean: 9781523690077, isbn: 1523690070,

4.8 out of 5 stars with 122 reviews
The market for books in the Netherlands shrank over the past five years with at least 25%. And as far as we can see growth is nowhere near in sight. For publishers, authors and new entrepreneurs this is not a fine outlook. This book helps to gain insight in the current business of publishing books, a typical business where overproduction or ‘waste’ is paramount. But foremost this book wants to form a basis for developing new ways of publishing. Sometimes it seems as if publishers are forced

The New Media Monopoly: A Completely Revised and Updated Edition With Seven New Chapters
By Beacon Press
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ean: 9780807061879, isbn: 0807061875,

4.3 out of 5 stars with 74 reviews
When the first edition of The Media Monopoly was published in 1983, critics called Ben Bagdikian's warnings about the chilling effects of corporate ownership and mass advertising on the nation's news ''alarmist.'' Since then, the number of corporations controlling most of America's daily newspapers, magazines, radio and television stations, book publishers, and movie companies has dwindled from fifty to ten to five.The most respected critique of modern mass media ever issued is now published in

Extraordinary PR, Ordinary Budget: A Strategy Guide
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ean: 9781626569935, isbn: 1626569932,

4.0 out of 5 stars with 9 reviews
Low Cost, High Impact! Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations. Farmer emphasizes that effective public relations is in fact an essential component of

The Art of the Book Proposal: From Focused Idea to Finished Proposal
By Brand: Tarcher
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ean: 9781585423347, isbn: 1585423343,

4.1 out of 5 stars with 29 reviews
Here is an expert's guide through the elements of a nonfiction book proposal, including the outline, chapter summaries, marketing/publicity, book and chapter titles, and more. Filled with exercises designed to help a writer conceive and create a desirable proposal, and checklists to keep track of the project's progress, The Art of the Book Proposal provides the framework on which to build a great idea, as well as intelligent, empathetic instruction on how to produce a proposal that will capture

COMM2 (with CourseMate, Interactive Video Activities, SpeechBuilder™ Express, InfoTrac 1-Semester Printed Access Card) (MindTap Course List)
By Cengage Learning
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ean: 9780495914488, isbn: 0495914487,

4.2 out of 5 stars with 51 reviews
Created through a ''student-tested, faculty-approved'' review process, COMM2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners..

The Curse of the Mogul: What's Wrong with the World's Leading Media Companies
By Portfolio
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ean: 9781591843900, isbn: 9781591843900,

4.6 out of 5 stars with 31 reviews
If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that ''content is king.'' But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer

The Economics of Information Technology: An Introduction (Raffaele Mattioli Lectures)
By Brand: Cambridge University Press
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ean: 9780521605212, isbn: 0521605210,

4.4 out of 5 stars with 11 reviews
The Economics of Information Technology is a concise and accessible review of important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. Hal Varian outlines the basic economics of these industries while Joseph Farrell and Carl Shapiro describe the impact of these factors on competition policy. The volume is an ideal introduction

Fighting for Air: The Battle to Control America's Media
By Holt Paperbacks
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mpn: black & white illustrations, ean: 9780805087291, isbn: 080508729X,

4.0 out of 5 stars with 128 reviews
An ''admirably researched and lucidly written'' investigation of the corporate takeover of the media―and what it means for Americans ―that ''should serve as a wake-up call'' (Daniel Schorr, NPR)For the residents of Minot, North Dakota, Clear Channel Communications is synonymous with disaster. When a train derailment sent a cloud of poisonous gas drifting toward the small town, Minot's fire and rescue departments attempted to use local radio to warn residents of the approaching threat. But

Accessing the Media: How to Get Good Press
By Skyhorse Publishing
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ean: 9781510730250, isbn: 1510730257,

4.3 out of 5 stars with 53 reviews
Accessing the Media takes the reader behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Readers will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.Award-winning

The Essential McLuhan
By Basic Books
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mpn: illustrations, ean: 9780465019953, isbn: 0465019951,

4.8 out of 5 stars with 68 reviews
Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation.“Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media.

Production Management for Television (Media Skills)
By Routledge
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mpn: 18 black & white halftones, ean: 9780415424813, isbn: 041542481X,

4.3 out of 5 stars with 139 reviews
Completely up to date with relevant information on digital technology and HD TV, this is the only title to focus specifically on television production management, and presents an easily accessible and authoritative guide to the area. Production Management for Television provides a reliable, factual and theoretical framework for an understanding of production management.  It includes a reference directory of agencies and organizations, and addresses and contacts for training. Subjects covered

The Vogue Factor: The Inside Story of Fashion's Most Illustrious Magazine
By Chronicle Books
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ean: 9781452132693, isbn: 9781452132693,

4.9 out of 5 stars with 84 reviews
This addictive tell-all exposes the cutthroat culture of the world's most revered fashion masthead. Kirstie Clements started at the front desk answering phones for Vogue Australia. Years of determination and risk-taking landed her at editor in chief. This is the story of her rise to the top; of photo shoots in the jungles of Africa, clamoring for a spot at Fashion Week, celebrity interviews, betrayals, and the danger inherent in the relentless pursuit of beauty. At once a career success story

By Simon & Schuster
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mpn: Illustrated, ean: 9780743267090, isbn: 0743267095,

4.7 out of 5 stars with 113 reviews
The dramatic inside story of the downfall of Michael Eisner—Disney Chairman and CEO—and the scandals that drove America’s best-known entertainment company to civil war.“When You Wish Upon a Star,” “Whistle While You Work,” “The Happiest Place on Earth”—these are lyrics indelibly linked to Disney, one of the most admired and best-known companies in the world. So when Roy Disney, chairman of Walt Disney Animation and nephew of founder Walt Disney, abruptly resigned in November

Surveillance Studies: An Overview
By Polity
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ean: 9780745635927, isbn: 074563592X,

4.3 out of 5 stars with 86 reviews
The study of surveillance is more relevant than ever before. Thefast growth of the field of surveillance studies reflects both theurgency of civil liberties and privacy questions in the war onterror era and the classical social science debates over the powerof watching and classification, from Bentham to Foucault andbeyond. In this overview, David Lyon, one of the pioneers ofsurveillance studies, fuses with aplomb classical debates andcontemporary examples to provide the most accessible and

Scandal: A Manual
By Brand: Skyhorse Publishing
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ean: 9781620877128, isbn: 1620877120,

4.9 out of 5 stars with 108 reviews
When the world first learned of Pam Anderson and Tommy Lee’s impromptu wedding, when Sarah Jessica Parker had an explosive falling-out with her Sex and the City castmates, or when Ruth Madoff discovered the truth of Bernie’s marital infidelityUsed Book in Good Condition.

Historic Movie Theatres of West Virginia (Images of America)
By Arcadia Publishing
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ean: 9781467128506, isbn: 1467128503,

4.6 out of 5 stars with 143 reviews
Over the course of the 20th century, West Virginia contained an impressive diversity of movie theatres--ranging from multipurpose auditoriums in company towns to early nickelodeons and from ornate, urban picture palaces to neighborhood movie houses and suburban drive-ins. In the state's working-class areas, as well as in upscale districts where industry barons lived, residents came together to find amusement and relaxation in these invaluable venues. Many of these theatres have since

Sham: How the Self-Help Movement Made America Helpless
By Crown Forum
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ean: 9781400054107, isbn: 9781400054107,

4.6 out of 5 stars with 78 reviews
Self-help: To millions of Americans it seems like a godsend. To many others it seems like a joke. But as investigative reporter Steve Salerno reveals in this groundbreaking book, it’s neither—in fact it’s much worse than a joke. Going deep inside the Self-Help and Actualization Movement (fittingly, the words form the acronym SHAM), Salerno offers the first serious exposé of this multibillion-dollar industry and the real damage it is doing—not just to its paying customers, but to all of

The News: A User's Manual (Vintage International)
By Vintage
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ean: 9780307476838, isbn: 9780307476838,

4.3 out of 5 stars with 69 reviews
The News: A User’s Manual is an insightful analysis of the impact of the incessant news machine on us and our culture.   The news is everywhere. We can’t stop constantly checking it on our computer screens, but what is this doing to our minds? We are never taught how to make sense of the torrent of news we face daily, which has a huge influence on our sense of what matters and of how we should lead our lives. Alain de Botton takes twenty-five archetypal news stories—including an

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