Media & Communications - Page 3 - Blowout Sale! Save up to 91%
Blowout Sale! Up to 91% off on Media & Communications at Lit Blogger, Page 3. Top brands include imusti, Brand: Smithsonian Books, CreateSpace Independent Publishing Platform, Beacon Press, BERRETT KOEHLER, Brand: Tarcher, Cengage Learning, Portfolio, Brand: Cambridge University Press, Holt Paperbacks, Skyhorse Publishing, Basic Books, Routledge, Chronicle Books, Simon & Schuster, Polity, Brand: Skyhorse Publishing, Arcadia Publishing, Crown Forum, & Vintage. Hurry! Limited time offers. Offers valid only while supplies last.
The TV Brand Builders: How to Win Audiences and Influence Viewers
You Save: 30%
mpn: illustrations, ean: 9780749476687, isbn: 0749476680,
4.4 out of 5 stars with 55 reviews
The TV Brand Builders is the account of how the biggest television networks, channels and programs are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally-defining TV promos, digital and ...
How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns
By Brand: Smithsonian Books
You Save: 32%
mpn: black & white illustrations, ean: 9781588343932, isbn: 1588343936,
4.3 out of 5 stars with 111 reviews
Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media.How McGruff and the Crying Indian Chang...
bestsellers and badsellers: towards new strategies for publishing books: the Dutch case
By CreateSpace Independent Publishing Platform
ean: 9781523690077, isbn: 1523690070,
4.8 out of 5 stars with 122 reviews
The market for books in the Netherlands shrank over the past five years with at least 25%. And as far as we can see growth is nowhere near in sight. For publishers, authors and new entrepreneurs this is not a fine outlook. This book helps to gain ins...
The New Media Monopoly: A Completely Revised and Updated Edition With Seven New Chapters
You Save: 38%
ean: 9780807061879, isbn: 0807061875,
4.3 out of 5 stars with 74 reviews
When the first edition of The Media Monopoly was published in 1983, critics called Ben Bagdikian's warnings about the chilling effects of corporate ownership and mass advertising on the nation's news "alarmist." Since then, the number of corporatio...
The Art of the Book Proposal: From Focused Idea to Finished Proposal
You Save: 34%
ean: 9781585423347, isbn: 1585423343,
4.1 out of 5 stars with 29 reviews
Here is an expert's guide through the elements of a nonfiction book proposal, including the outline, chapter summaries, marketing/publicity, book and chapter titles, and more. Filled with exercises designed to help a writer conceive and create a des...
The Curse of the Mogul: What's Wrong with the World's Leading Media Companies
You Save: 41%
ean: 9781591843900, isbn: 9781591843900,
4.6 out of 5 stars with 31 reviews
If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they ...
The Economics of Information Technology: An Introduction (Raffaele Mattioli Lectures)
By Brand: Cambridge University Press
You Save: 19%
ean: 9780521605212, isbn: 0521605210,
4.4 out of 5 stars with 11 reviews
The Economics of Information Technology is a concise and accessible review of important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large s...
Fighting for Air: The Battle to Control America's Media
You Save: 27%
mpn: black & white illustrations, ean: 9780805087291, isbn: 080508729X,
4.0 out of 5 stars with 128 reviews
An "admirably researched and lucidly written" investigation of the corporate takeover of the media―and what it means for Americans ―that "should serve as a wake-up call" (Daniel Schorr, NPR)For the residents of Minot, North Dakota, Clear Channel ...
Accessing the Media: How to Get Good Press
You Save: 31%
ean: 9781510730250, isbn: 1510730257,
4.3 out of 5 stars with 53 reviews
Accessing the Media takes the reader behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern n...
The Essential McLuhan
You Save: 32%
mpn: illustrations, ean: 9780465019953, isbn: 0465019951,
4.8 out of 5 stars with 68 reviews
Production Management for Television (Media Skills)
You Save: 20%
mpn: 18 black & white halftones, ean: 9780415424813, isbn: 041542481X,
4.3 out of 5 stars with 139 reviews
Completely up to date with relevant information on digital technology and HD TV, this is the only title to focus specifically on television production management, and presents an easily accessible and authoritative guide to the area. Production Manag...
The Vogue Factor: The Inside Story of Fashion's Most Illustrious Magazine
You Save: 15%
ean: 9781452132693, isbn: 9781452132693,
4.9 out of 5 stars with 84 reviews
This addictive tell-all exposes the cutthroat culture of the world's most revered fashion masthead. Kirstie Clements started at the front desk answering phones for Vogue Australia. Years of determination and risk-taking landed her at editor in chief...
You Save: 64%
mpn: Illustrated, ean: 9780743267090, isbn: 0743267095,
4.7 out of 5 stars with 113 reviews
The dramatic inside story of the downfall of Michael Eisner—Disney Chairman and CEO—and the scandals that drove America’s best-known entertainment company to civil war.“When You Wish Upon a Star,” “Whistle While You Work,” “The Happie...
Surveillance Studies: An Overview
You Save: 11%
ean: 9780745635927, isbn: 074563592X,
4.3 out of 5 stars with 86 reviews
The study of surveillance is more relevant than ever before. Thefast growth of the field of surveillance studies reflects both theurgency of civil liberties and privacy questions in the war onterror era and the classical social science debates over t...
Scandal: A Manual
By Brand: Skyhorse Publishing
You Save: 91%
ean: 9781620877128, isbn: 1620877120,
4.9 out of 5 stars with 108 reviews
When the world first learned of Pam Anderson and Tommy Lee’s impromptu wedding, when Sarah Jessica Parker had an explosive falling-out with her Sex and the City castmates, or when Ruth Madoff discovered the truth of Bernie’s marital infidelity...
Historic Movie Theatres of West Virginia (Images of America)
You Save: 32%
ean: 9781467128506, isbn: 1467128503,
4.6 out of 5 stars with 143 reviews
Over the course of the 20th century, West Virginia contained an impressive diversity of movie theatres--ranging from multipurpose auditoriums in company towns to early nickelodeons and from ornate, urban picture palaces to neighborhood movie houses a...
Sham: How the Self-Help Movement Made America Helpless
You Save: 46%
ean: 9781400054107, isbn: 9781400054107,
4.6 out of 5 stars with 78 reviews
Self-help: To millions of Americans it seems like a godsend. To many others it seems like a joke. But as investigative reporter Steve Salerno reveals in this groundbreaking book, it’s neither—in fact it’s much worse than a joke. Going deep insi...
The News: A User's Manual (Vintage International)
You Save: 29%
ean: 9780307476838, isbn: 9780307476838,
4.3 out of 5 stars with 69 reviews
The News: A User’s Manual is an insightful analysis of the impact of the incessant news machine on us and our culture. The news is everywhere. We can’t stop constantly checking it on our computer screens, but what is this doing to our minds?...