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Blowout Sale! Up to 85% off on Pricing at Lit Blogger, Page 2. Top brands include Palgrave Macmillan, imusti, Brand: Wiley, Springer, Allworth Press, PennWell Corp., Brand: Springer, Red Globe Press, Wrightbooks, Wiley, Alexander Eydeland, McGraw-Hill Education, Mark S Rosentraub, & WILEY ACADEMIC. Hurry! Limited time offers. Offers valid only while supplies last.
Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age)
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ean: 9781137279866, isbn: 1137279869,
4.4 out of 5 stars with 60 reviews
This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to...
Flying Off Course: Airline economics and marketing
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mpn: 26879548, ean: 9780415447379, isbn: 0415447372,
4.1 out of 5 stars with 43 reviews
The airline industry presents an enigma. High growth rates in recent decades have produced only marginal profitability. This book sets out to explain, in clear and simple terms, why this should be so. It provides a unique insight into the economics a...
Dynamic Asset Allocation with Forwards and Futures
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ean: 9780387241074, isbn: 0387241078,
4.2 out of 5 stars with 148 reviews
This book is an advanced text on the theory of forward and futures markets which aims at providing readers with a comprehensive knowledge of how prices are established and evolve in time, what optimal strategies one can expect the participants to fol...
The Graphic Designer's Guide to Clients
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ean: 9781621534013, isbn: 1621534014,
4.7 out of 5 stars with 126 reviews
Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the tradefor making sure the clients you want to work with know about you, become your c...
Asset Pricing: Revised Edition
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mpn: 21758890, ean: 9780691121376, isbn: 0691121370,
4.8 out of 5 stars with 106 reviews
Winner of the prestigious Paul A. Samuelson Award for scholarly writing on lifelong financial security, John Cochrane's Asset Pricing now appears in a revised edition that unifies and brings the science of asset pricing up to date for advanced stude...
Project Economics and Decision Analysis: Determinisitic Models
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ean: 9781593702083, isbn: 1593702086,
4.1 out of 5 stars with 90 reviews
In this new second edition, M. A. Mian has expanded and updated the first volume of Project Economics and Decision Analysis by incorporating new advancements and clarifying concepts to facilitate their understanding. New to the second edition of Pro...
Principles of Network Economics (Lecture Notes in Economics and Mathematical Systems)
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mpn: fig., tab., ean: 9783540276937, isbn: 3540276939,
4.6 out of 5 stars with 134 reviews
Network problems are manifold and extremely complex. Many problems result from engineering details or mathematical difficulties, others are caused by disregarding economic principles and imperfections of markets. The text provides a fairly integrated...
Marketing Financial Services: Second Edition
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ean: 9780230201187, isbn: 0230201180,
4.6 out of 5 stars with 27 reviews
Marketing Financial Services recognizes that the major function of the financial services marketer is decision making. It focuses on the major types of decisions – and problems - facing marketing executives. Strategies to win and retain B2B and B2C...
Essays in Honor of William N. Kinnard, Jr. (Research Issues in Real Estate)
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ean: 9781402075162, isbn: 1402075162,
4.2 out of 5 stars with 127 reviews
The first section of the book contains seven original essays, arranged in order to coincide with Bill's (chronological) professional career. These essays cover a wide variety of real estate topics, including valuation theory, definition of market va...
The Mining Valuation Handbook: Mining and Energy Valuation for Investors and Management
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ean: 9780730377078, isbn: 0730377075,
4.1 out of 5 stars with 9 reviews
The essential guide to investing in mining opportunities, now in its Fourth EditionA comprehensive guide to mining investment analysis designed for use by financial and mining analysts, executives, and investors, The Mining Valuation Handbook: Mining...
Applied Probabilistic Calculus for Financial Engineering: An Introduction Using R
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ean: 9781119387619, isbn: 1119387612,
4.6 out of 5 stars with 76 reviews
Illustrates how R may be used successfully to solve problems in quantitative financeApplied Probabilistic Calculus for Financial Engineering: An Introduction Using R provides R recipes for asset allocation and portfolio optimization problems. It begi...
Energy and Power Risk Management: New Developments in Modeling, Pricing, and Hedging
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ean: 9780471104001, isbn: 0471104000,
4.7 out of 5 stars with 126 reviews
Praise for Energy and Power Risk Management"Energy and Power Risk Management identifies and addresses the keyissues in the development of the turbulent energy industry and thechallenges it poses to market players. An insightful andfar-reaching book w...
Sports Marketing: A Strategic Perspective, 5th edition
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ean: 9781138015968, isbn: 1138015962,
4.7 out of 5 stars with 106 reviews
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a stra...
Pricing ― Praxis der optimalen Preisfindung (German Edition)
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ean: 9783540612568, isbn: 3540612564,
4.7 out of 5 stars with 46 reviews
Die Autoren erklären, wie die Rentabilität eines Unternehmens trotz starker Konkurrenz durch Wettbewerbslenkung erhalten werden kann. Der Leser erfährt einfache, aber äußerst wirkungsvolle finanzielle Techniken zur Integration der Kostenfrage in...
The Economics of Sport: An International Perspective
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ean: 9780333792711, isbn: 0333792718,
4.6 out of 5 stars with 105 reviews
This text, by three distinguished authors, applies the theories and techniques of economic analysis to sport and topics related to the business of sport. It builds on a basis of introductory microeconomics and continues the discussion, generally at a...