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Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling
By imusti
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ean: 9781118588710, isbn: 1118588711,

4.0 out of 5 stars with 63 reviews
Proven techniques to master the art of the cold call Cold calling is not only one of the fastest and most profitableways to initiate a new sales contact and build business; it's alsoone of the most dreaded—for the salesperson and therecipient. Smart Calling has the solution: Art Sobczak'sproven, never-experience-rejection-again system. Now in an updated2nd Edition, it offers even smarter tips andtechniques for prospecting new business while minimizing fear andrejection.While other books on


Developing and Branding the Fashion Merchandising Portfolio
By Brand: Fairchild Pubns
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$100.00
$99.99

mpn: 43171-306542, ean: 9781563674273, isbn: 1563674270,

4.6 out of 5 stars with 69 reviews
A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you're interested in design, product development, buying, textile design, or trend


You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side
By W. W. Norton & Company
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mpn: 9780393254075, ean: 9780393254075, isbn: 0393254070,

4.4 out of 5 stars with 42 reviews
The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas.When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story


Search Engine Optimization All-in-One For Dummies
By For Dummies
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ean: 9781118921753, isbn: 1118921755,

4.0 out of 5 stars with 36 reviews
The most comprehensive coverage of search engineoptimization In Search Engine Optimization All-in-One For Dummies,3rd Edition, Bruce Clay—whose search engineconsultancy predates Google—shares everything you need toknow about SEO. In minibooks that cover the entire topic, you'lldiscover how search engines work, how to apply effective keywordstrategies, ways to use SEO to position yourself competitively, thelatest on international SEO practices, and more.If SEO makes your head spin, this


Food Service Menus: Pricing and Managing the Food Service Menu for Maximun Profit (The Food Service Professional Guide to Series 13)
By Brand: Atlantic Publishing Company (FL)
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ean: 9780910627238, isbn: 0910627231,

4.9 out of 5 stars with 90 reviews
This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today. These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast-to-read, easy to understand and will take the mystery out of


Be a Direct Selling Superstar: Achieve Financial Freedom for Yourself and Others as a Direct Sales Leader
By AMACOM
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ean: 9780814432075, isbn: 0814432077,

4.5 out of 5 stars with 33 reviews
Direct selling is booming. It's no surprise when you consider the benefits of launching a direct selling business-low start-up costs, strong earning potential, and a flexible work schedule. Currently an estimated 15.6 million people are involved in direct selling in the U.S. alone-and more than 100 million worldwide. Mary Christensen has empowered and equipped thousands of direct sellers to succeed, and in her newest book, Be a Direct Selling Superstar, she delivers an all-encompassing guide to


Rich's: A Southern Institution (Landmarks)
By The History Press
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ean: 9781609491918, isbn: 1609491912,

4.1 out of 5 stars with 123 reviews
In 1867, less than three years after the Civil War left the city in ruins, Hungarian Jewish immigrant Morris Rich opened a small dry goods store on what is now Peachtree Street in downtown Atlanta. Over time, his brothers Emanuel and Daniel joined the business; within a century, it became a retailing dynasty. Join historian Jeff Clemmons as he traces Rich's 137-year history. For the first time, learn the true stories behind Penelope Penn, Fashionata, The Great Tree, the Pink Pig, Rich's famous


Welcome to Big Biba: Inside the Most Beautiful Store in the World
By Antique Collectors Club Dist
SKU: #9781851496648
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sku: 9781851496648, ean: 9781851496648, isbn: 1851496645,

4.1 out of 5 stars with 22 reviews
Big Biba, the final flowering of Barbara Hulanicki's legendary Biba store in London, was a shop like no other, before or since. It was a fabulous fantasy palace that brought the indulgence of Hollywood to the world of retail. Big Biba lasted just two years before it fell victim to recession, but the myth of the most beautiful store in the world continues to enchant both its former habitués and those who came to it too late.Founded as a corner-shop selling just one dress, Biba had grown in less




Word of Mouth Marketing: How Smart Companies Get People Talking
By PressBox Publishing
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ean: 9780983429036, isbn: 0983429030,

4.3 out of 5 stars with 120 reviews
With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: 3 Reasons People Talk About You; 4


The Feminist Bookstore Movement: Lesbian Antiracism and Feminist Accountability
By Duke University Press
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ean: 9780822361299, isbn: 0822361299,

4.3 out of 5 stars with 67 reviews
From the 1970s through the 1990s more than one hundred feminist bookstores built a transnational network that helped shape some of feminism's most complex conversations. Kristen Hogan traces the feminist bookstore movement's rise and eventual fall, restoring its radical work to public feminist memory. The bookwomen at the heart of this story—mostly lesbians and including women of color—measured their success not by profit, but by developing theories and practices of lesbian antiracism and


The Retail Revival: Reimagining Business for the New Age of Consumerism
By imusti
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$28.00
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ean: 9781118489673, isbn: 1118489675,

4.1 out of 5 stars with 118 reviews
Traditional retail is becoming increasingly volatile andchallenged as a business model. Brick-and-mortar has shifted toonline, while online is shifting into pop-up storefronts. Virtualstores in subway platforms and airports are offering new levels ofconvenience for harried commuters. High Street and Main Street arebecoming the stuff of nostalgia. The Big Box is losing ground tonew models that attract consumers through their most-trustedassistant—the smartphone. What’s next? What’s


Ultimate Guide to Optimizing Your Website (Ultimate Series)
By Entrepreneur Press
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mpn: 9781599185200, ean: 9781599185200, isbn: 9781599185200,

4.3 out of 5 stars with 148 reviews
BE DISCOVERED with SEO Tactics for All Technical LevelsWritten for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content


So You Want to Franchise Your Business
By Brand: Entrepreneur Press
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$19.95
$13.16
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ean: 9781599181899, isbn: 9781599181899,

4.0 out of 5 stars with 17 reviews
Harold Kestenbaum has worked with more than 100 businesses in their franchising efforts including such household names as Sbarro and Nathan’s. A 30-year veteran of franchise law and a board member of four major franchise companies, he and Adina Genn, an award-winning journalist, have joined forces to teach you the secrets to turning your business into a successful franchise.If you’re interested in using this profitable strategy to expand your business, you’ll get an in-depth look at how


Strategic Management Theory: An Integrated Approach
By Cengage Learning
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ean: 9781133485704, isbn: 1133485707,

4.5 out of 5 stars with 11 reviews
This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and case studies. Based on real-world practices and current thinking in the field, the Tenth Edition of Strategic Management features an increased


The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell
By Entrepreneur Press
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$14.00
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ean: 9781599186214, isbn: 1599186217,

4.4 out of 5 stars with 22 reviews
What's Your Website's ROI? Written to help marketers―from the Fortune 1000 to small business owners and solopreneurs―turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid


From Main Street to Mall: The Rise and Fall of the American Department Store (American Business, Politics, and Society)
By University of Pennsylvania Press
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ean: 9780812247282, isbn: 0812247280,

4.5 out of 5 stars with 54 reviews
Winner of the 2016 Hagley Prize in Business History sponsored by the Business History ConferenceThe geography of American retail has changed dramatically since the first luxurious department stores sprang up in nineteenth-century cities. Introducing light, color, and music to dry-goods emporia, these ''palaces of consumption'' transformed mere trade into occasions for pleasure and spectacle. Through the early twentieth century, department stores remained centers of social activity in local


Filene's: Boston's Great Specialty Store (Images of America)
By Arcadia Publishing
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$16.70
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mpn: illustrations, ean: 9780738591582, isbn: 0738591580,

4.0 out of 5 stars with 26 reviews
Regarded as the ''World's Largest Specialty Store,'' William Filene's Sons Company, founded in 1870, brought fashion and entertainment to generations of Bostonians. Brothers Edward and Lincoln Filene were revolutionaries who championed employee relations and innovative merchandising. In 1909, Edward organized and opened Filene's famous Automatic Bargain Basement. Lincoln helped found the Federated Department Stores Company in March 1929. Filene's was a pioneer in branch-store development. In


The Bon Marche: Bourgeois Culture and the Department Store, 1869-1920
By Brand: Princeton University Press
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$46.00
$40.25
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ean: 9780691034942, isbn: 9780691034942,

4.3 out of 5 stars with 9 reviews
In this comprehensive social history of the Bon Marché, the Parisian department store that was the largest in the world before 1914, Michael Miller explores the bourgeois identities, ambitions, and anxieties that the new emporia so vividly dramatized. Through an original interpretation of paternalism, public images, and family-firm relationships, he shows how this new business enterprise succeeded in reconciling traditional values with the coming of an age of mass consumption and bureaucracy.


Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs
By ACNielsen
In Stock
$57.00
$34.79
You Save: 39%

ean: 9780471703594, isbn: 0471703591,

4.2 out of 5 stars with 11 reviews
In some parts of the world, especially in developing markets,category management today remains a stretch goal – a new ideafull of untapped potential. In other areas, the original eight-stepprocess that emerged in the late 1980’s forms the foundationof many companies’ approach to category management. In stillothers, particularly in developed countries like the U.S., theU.K., and others, refinements are being made – most of themdesigned to place consumer understanding front and center.



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