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Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation
You Save: 97%
sku: VIB0787961566, ean: 9780787961565, isbn: 0787961566,
4.7 out of 5 stars with 38 reviews
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic
The New Strategists : Creating Leaders at All Levels
You Save: 96%
ean: 9780028740584, isbn: 0028740580,
4.2 out of 5 stars with 42 reviews
Argues that the responsibility for business strategy is being expanded to include all employees, and looks at specific case studies.
The Relational Enterprise: Moving Beyond CRM to Maximize All Your Business Relationships
You Save: 98%
ean: 9780814406694, isbn: 0814406696,
4.6 out of 5 stars with 57 reviews
Thanks to recent technologies, companies have made great strides in customer relationship management (CRM). But now they're realizing that CRM is only part of the picture. To be fully successful, an organization must be relational--managing contacts with employees, sales reps, vendors, partners, and even competitors. A new enterprise model is on the horizon, and this ground-breaking book leads the way. The Relational Enterprise shows how to integrate people, processes, structure,