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Best Practices in Global Wine Tourism: 15 Case Studies from Around the World


On Sale Now! Save 3% on the Best Practices in Global Wine Tourism: 15 Case Studies from Around the World by Miranda Press at Lit Blogger. Hurry! Limited time offer. Offer valid only while supplies last. Best Practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine


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Best Practices in Global Wine Tourism: 15 Case Studies from Around the World by Miranda Press (Image #1)
Brand: Miranda Press
4.2 out of 5 stars with 106 reviews
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Availability: In Stock
$39.99
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Product Description & Reviews

Best Practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine regions and wineries. Learn how innovative wine professionals turned challenges into successes in establishing new wine regions, attracting customers, creating collaborative relationships with stakeholders, preserving the environment, and establishing measurements for wine tourism. Enjoy stories about wine tourism around the world, including France, Italy, Argentina, China, the USA, New Zealand, Australia, and other wine regions. Edited by Liz Thach and Stephen Charters, two veteran wine tourism researchers and professors of wine business, this book is very useful for wine students, enthusiasts, practitioners and researchers.

Additional Information

Manufacturer:
Miranda Press
Category:
Marketing
EAN:
9780971587069
ISBN:
097158706X
Author:
Liz Thach
Publisher:
Miranda Press
Creator:
Array
Publication Date:
2015-02-09
Binding:
Paperback
Item Weight:
1.25 pounds
Item Size:
0.76 x 10 x 7 inches
Package Weight:
1.28 pounds
Package Size:
7.01 x 0.67 x 10.04 inches

 


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