The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World


Blowout Sale! Save 63% on the The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Jossey-Bass at Lit Blogger. Hurry! Limited time offer. Offer valid only while supplies last. How to win market leadership in a fast-changing worldIn the past, companies could pick a strategy and stick with it,maintaining a competitive edge for years. But today, companiessurge ahead, fall behind, or even disappear in mere months. If youand your company are going to thrive for the long run, you need tocontinuously evolve, change, and stay a step ahead of yourcompetition.The ability to see and capitalize on new opportunities is thecornerstone of agility. Successful technology-based firms


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How to win market leadership in a fast-changing worldIn the past, companies could pick a strategy and stick with it,maintaining a competitive edge for years. But today, companiessurge ahead, fall behind, or even disappear in mere months. If youand your company are going to thrive for the long run, you need tocontinuously evolve, change, and stay a step ahead of yourcompetition.The ability to see and capitalize on new opportunities is thecornerstone of agility. Successful technology-based firms likeGoogle, Tesla,  and Amazon have all mastered agility withintheir core business practices, but companies in any sectorcan—and must—learn to spot new opportunities and makethe right choices about what to invest in, what to change, and whatto abandon.The Agility Advantage first shows how to identify thoseaspects of your business where agility is most crucial—wherethe business environment is changing fast—and which elementshave the  greatest impact on the customer’s decision tobuy. Amanda Setili then shows how to master the three components ofagility:Market agility: Gain ideas from your most demanding andforward-thinking customers and from outside your industry. Engage, observe, and mix with customers to identify theopportunities created by their changing demands.Decision agility: Anticipate the changes that may affectyou and turn even troubling trends into opportunities. Design yourstrategy to maximize learning and to manage risk.  Generatediverse alternatives and make fast, fact-based decisions aboutwhich to pursue.Execution agility:   Build new capabilities,shed what doesn’t fit, and take the first steps in a newdirection. Experiment, then reinforce and build on what works.Enlist and inspire your organization around a compelling purposeand grant employees the autonomy and resources to continuouslyadapt and adjust course.  The future will present more opportunities but narrower windowsto capture them. With a wealth of valuable information andpractical strategies, The Agility Advantage is essentialreading to help any organization adapt and thrive—both todayand tomorrow.

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Additional Information

Manufacturer:
Jossey-Bass
Category:
Systems & Planning
UPC:
884892814163
EAN:
9781118836385
ISBN:
1118836383
Edition:
1
Author:
Amanda Setili
Publisher:
Jossey-Bass
Publication Date:
2014-09-22
Binding:
Hardcover
Item Weight:
0 pounds
Item Size:
1.1 x 9.1 x 6.2 inches
Package Weight:
0.95 pounds
Package Size:
5.9 x 1.1 x 9.1 inches

 


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