The Human Brand: How We Relate to People, Products, and Companies


Extreame Savings Item! Save 44% on the The Human Brand: How We Relate to People, Products, and Companies by Brand: Jossey-Bass at Lit Blogger. MPN: 37728093. Hurry! Limited time offer. Offer valid only while supplies last. Why we choose companies and brands in the same way that weunconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in adeeply personal way—we hate our banks, love our smartphones,and think the cable company is out to get us. What's actually goingon in our brains when we make these judgments? Through originalresearch, customer loyalty expert Chris Malone and top socialpsychologist Susan Fiske discovered that our perceptions arise


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Why we choose companies and brands in the same way that weunconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in adeeply personal way—we hate our banks, love our smartphones,and think the cable company is out to get us. What's actually goingon in our brains when we make these judgments? Through originalresearch, customer loyalty expert Chris Malone and top socialpsychologist Susan Fiske discovered that our perceptions arise

 


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