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Winning the Profit Game: Smarter Pricing, Smarter Branding


Extreame Savings Item! Save 48% on the Winning the Profit Game: Smarter Pricing, Smarter Branding by McGraw-Hill Education at Lit Blogger. MPN: illustrations. Hurry! Limited time offer. Offer valid only while supplies last. How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is


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Brand: McGraw-Hill Education
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Product Description & Reviews

How to use pricing as a strategic tool to increase revenues and win the war for profit

One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include:

  • Proven strategies for transforming added value into revenues and winning the war for profits
  • Prescriptive frameworks for putting the principles and strategies into action, immediately
  • Numerous success stories based on experiences of A. T. Kearney clients worldwide

Additional Information

Manufacturer:
McGraw-Hill Education
Category:
Pricing
MPN:
illustrations
UPC:
639785384878
EAN:
9780071434720
ISBN:
0071434720
Edition:
1
Part Number:
illustrations
Author:
Array
Publisher:
McGraw-Hill Education
Publication Date:
2004-01-02
Binding:
Hardcover
Item Weight:
1.35 pounds
Item Size:
1.04 x 9.1 x 6.2 inches
Package Weight:
1.2 pounds
Package Size:
6 x 1.3 x 9.1 inches

 


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